pat walters

freelance journalist in memphis

libraries online

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In addition to the librarians this post is directed at, most newspaper editors could learn something from it, too. It’s not about what the site looks like, but about what it does. How does it get information to people (especially the ones who might not think to go looking for it at the library … or the newspaper)?

Why is this more important to me than the end product of the new site the public sees? Because meeting your users where they are isn’t about making them come to the library website. In considering our long term virtual presence plans, the library website is a given. … To truly be successful we have to get our content into the path of the people who wouldn’t walk through our door (physical or virtual).

I wish every librarian thought this way.



Written by patwalters

September 17, 2007 at 8:44 pm

Posted in libraries, research, search

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